Written vs. Audio Marketing

Are you ready for some interesting figures?

* People remember only 10% of what they read

* People remember only 20% of what they hear

* But people remember 50% of what they both read

and hear!

** And it is found that audio increases the web site

viewers attention span by 45%

** Almost 80% of web users have audio!!!!!!

These figures reflect the necessity of having audio on

your website. There are 3 basic components to

recording audio:

1.) A Recording Program

2.) A Uni-Directional Microphone

3.) A Code that will call on your audio

Today, you will learn about the recording program. In

order to record your voice or the sounds you desire,

you must have a program that can do the job....

Total Recorder and Sonic Foundry's Sound Forge Studio

6.0 are 2 programs that come highly recommended.

To Find out more about these programs check out the

link provided below:

http://www.totalrecorder.com

*Please note that there are several products at the

Sonic Foundry website but for your recording purposes

the Sound Forge Studio 6.0 will do the job and comes

at a reasonable price.

#2, a uni-directional microphone.

Once you get there, you will want to do a search for

Uni-Directional Microphone.

*Or you could always go by your local Radio Shack or

electronics store.

With the use of the a program such as Total Recorder or

Sound Forge Studio 6.0 and a microphone, you can start

the recording process!

Now all that's left is step #3, a code that will call on

your audio!