Automate Your Internet Business for Passive Revenue In 5 Easy Steps

The amazing growth of the Internet has created new found opportunities for millions of businesses who previously would have never been able to compete in the global marketplace. Yet while the low entry and marketing costs have truly levelled the playing field for many entrepreneurs it has also created a staggering amount of competition.

In fact, the average person, at least, those who live in metropolitan areas, is exposed to more than 3,500 marketing messages a day. That's 24,500 messages a week and 1.2 million each year.

And to make online sales even more difficult, marketing studies have shown that it takes nine or more impressions for your business to be remembered by a potential customer. This means follow-up is essential. But in today's world this type of relentless follow up for the average business owner is not often practical. Fortunately there is a solution that many online businesses are using every day – online marketing automation.

Imagine being able to capture new leads on your website, build customer confidence through automated sequential responses, deliver products digitally while you sleep and track all of your prospects and clients without lifting a finger. For thousands of online businesses this happens every day.

In today's competitive environment, automation is not a luxury; it's a requirement for keeping the competitive edge you need. In fact, the benefits of automation are so numerous you can't afford to ignore them.

Five Keys to Online Success:

1. Capture Email Addresses. Your list is your goldmine. It is critical to all your marketing and is literally your most valuable asset. To build your mailing list it is essential that you make a compelling offer. “Sign up for my mailing list” is no longer enough. Try something like this: “Free Special Report: The 5 Keys to Dramatically Boosting Your Website Traffic in 30 Days”

Through online automation you can offer digitally downloaded special reports, e-newsletters, mini-educational courses, or free trials to entice visitors to share their name and email. When their data is entered, it is automatically placed in your database and can be programmed to trigger autoresponders which are one or multiple automated messages. Share your privacy policy below your opt-in box as well as assurance that they can unsubscribe at any time. And of course, never spam anyone.

2. Set Up Sequential Autoresponders. A very effective way to build trust with your prospects is to offer a mini-course which delivers content-rich, relevant information to your opt-in subscribers. These automatically-distributed email messages not only provide content, but also motivate prospects to revisit your site for the latest offers. And of course once they click through to your website you can offer more content delivered via audio, video and other multi-media options as well as offers for your products and services.

Since studies shows that 48% of sales people give up after the first contact and 25% after the second, this is a perfect way to make sure your follow-up stays consistent. Best of all, after you program the series it will perform flawlessly for you for years to come. There are many great automated systems on the web like: http://www.EasyWebAutomation.com

3. Take Payments Online. It has never been easier or more affordable to set up online payment systems through PayPal or your own merchant account. And once you set up your payment account it very easy to sell products or services online by purchasing an online shopping cart. A shopping cart will allow you to capture email addresses, automate responses, track leads and then sell you product to customers around the world 24/7. These systems are surprisingly easy to setup, operate and maintain.

4. Track and Measure Your Marketing. Over the years I have trained and coached hundreds of business owners in marketing through my Guerrilla Marketing Coaching Program. Through a series of assessments it has become very clear that most businesses fall short in the area of measurement.

Here are some questions to consider:

1) How many unique visitors come to your website?

2) How many visitors opt-in to your mailing list or order your products?

3) When you send emails, how many are opened and how many people actually click through to your website?

The reason these metrics are so important is because if you don't know these stats, you won't know what to improve. It could be variables like the pulling power of your headlines, the copy or navigation on your website. You won't know until you start measuring. Many of today's automated systems include ad trackers which automatically calculate your click-throughs and conversion statistics.

5. Free Up Your Time to Work on the Most Important Parts of Your Business

When you automate daily tasks you gain more time to focus on priorities for the strategic growth of your company. This newfound discretionary time comes without your money-making activities coming to a halt, or hiring and training staff.

Also when your business becomes automated, your presence becomes optional leaving you time to actually take a vacation while making money at the same time. With most systems you can quickly and easily check your sales and orders from any web browser.


The Internet is a competitive, ever-changing marketplace. The right strategy combined with powerful and practical systems gives you an edge over your competitors. You'll attract more customers and spend less time, money and energy winning them over. Automation services and software leverage the best technology available to make you money day and night, whether you're there or not.

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.

Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospects from scratch.

When it comes to building an e-mail list, online marketers tend to spread on too many options. Offen, they neglect to focus on a single promotion 'till the end
and exploit to the fullest potential. Here's an example.

Suppose you run a newsletter and have a web page or popup
window which invite prospects to subscribe. As a reward
for giving their e-mail address, you offer them a bonus.

That's fine -- but not enough! You are loosing money simply
by leaving empty profit places in your message.

Wouldn't be nice to build actually 3 different mailing lists
from one "stroke"? Of course! For better understanding, I'll
stick with the same newsletter example. So, clear-up your
newsletter invitation and insert couple of extra carefully
selected phrases. Follow these steps:

Step #1 --> Insert a Newsletter Subscription

Obviously, this is your primer objective. A new subscriber
is a potential new source of profit. It is a common sense to
tell people what to expect up front. The more relevant seems
your offer to the desired relationship, the better.

Step #2 --> Insert a Special Report

Be smart: upload your report to an autoresponder. The trick
is to provide high-quality content AND an offer that will
earn you a profit!

You know the rest: the autoresponder send out automatically
additional reports and follow-up messages to those who get
the initial report. The results: more sales and profits.

Step #3 --> Insert an eCourse

Each lesson of the eCourse provides at least one offer (and
usually multiple offers) for the reader to consider. Many
buy, some don't. But it's another automated profit system.

Step #4 --> Insert a Mystery Bonus

Mystery bonus? Yes! People universally love mystery. Be sure
you won't let the prospects know what is all about up until
they subscribe.

What you need at this point: an ebook that is coded with
your own affiliate links! (Psst... invite them to pass it
out as an incentive!)

The final results: 3 separate lists (from newsletter
subscription, special report, and ecourse) and a viral
marketing tool (the mystery ebook)! Everything easy to set-
up and ready to upload to your web site in less than an hour
of work. Not bad!

Things to remember BEFORE you implement this e-mail
marketing strategy:

- be accurate and clear with your messages.

- spell out features/benefits/advantages in your offer.

- don't go only after e-mail list quantity. Your e-mail list
should balance QUALITY with QUANTITY issues.

- ALWAYS provide high-quality content.

- implement your system ON EVERY PAGE of your web site.

- always use professional sequential autoresponders to
PERSONALIZE each of your e-mail messages.

- test subject lines and messages until you get the highest
results.

- check your messages to make sure links work properly.

- use high quality graphics to first-impress.

- NEVER forget to 'THANK YOU' prospects once they give you
their e-mail address.

- ALWAYS allow prospects to self-remove from your e-mail
lists.

eMarketing Basics

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an ecommerce site to an informational site, eMarketing begins at your homepage.

Utilize a Website

Every website has one goal and that is to heighten the interest of the reader. For the homepage to be an effective eMarketing tool, web content needs to follow the search engine optimized (SEO) techniques outlined by search engine domains like Google and Yahoo. Once landing on your site, the content will act as a sales letter.

Whether you operate a service or sell products, eMarketing is more affordable than the traditional means of marketing. Over 130,000,000 people surf the Internet daily. It would take a hefty investment to reach this number of people in the more traditional means of marketing.

Producing a website that ranks well in the search engines, will assist you in obtaining more visitors and visitors easily convert into customers at a rather amazing rate.

Cost Comparison

Printing promotional material can be quite costly. With a website, this cost is significantly lower because your site eliminates the need for brochures or an abundance of business cards. Instead of sending a new prospective literature in the mail, re-direct them to your website. It will guide potential customers through the basics of your business.

Studies show that the per-reader response rates of newspaper advertisements are low. This is due to the number of readers that scan over your add that really have not interest in your services or products. Online readers, however, are a direct result of search engines. These people want to know more about your services or products. The likelihood of turning visitors into customers is higher.

Advertising Campaign

With eMarketing, the cost of an advertising campaign is drastically lower. The same rules apply but with less effort. You'll need to locate your target market, address their interest, and show how they can benefit.

Typical, ezines or announcements serve as an eMarketing campaign medium. Utilizing these mediums will improve your online business. Here's how you can get started:

Ezines: Ezines are nothing more than an electronic newsletter. There are several services online that will assist you in writing an ezine. But use caution! It's bad business to send an ezine to someone who hasn't subscribed.

Announcements: Announcements are similar to a press release. Using the electronic transfer of news to an email box, you can announce new events, new services, and new products a lot faster.

Hottest eMarketing Tool

Today, e-books are the hottest marketing tool of the Twentieth Century. Once Internet Gurus grasp the concept of selling their services or products with an e-book, the market jumped. Adding an e-book to your tools of eMarketing is a smart move.

E-books consist of hidden links (as in, not apparent) that the inexperienced e-book reader can't see. These links help promote affiliate programs and sell your services or products. The readers click through the e-book and find themselves at your site.

E-books are an eMarketing medium that needs careful planning. It makes no sense to develop an e-book on dogs if you sell household appliances. To be successful at eMarketing with e-books, you need to write content related to your business. For instance:

· Home Improvement - How to Design a Kitchen

· Accountant - How Small Businesses can Benefit From a CPA

· Web Developer - How a Website Can Help

Bottom Line

eMarketing has saved businesses thousands of advertising dollars. It's an effective marketing tool that every business should take advantage of. With a better understanding of how eMarketing can help improve your business, you can prepare for an eMarketing campaign that will exceed all of your expectations.