How to Sell Your E-book - (or other information product) - Through Quickie Seminars

I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely.

But as any seasoned information marketer will vouch, it takes time to build up your name recognition online. You'll have to spend considerable effort to develop word-of-mouth web site traffic. It's rare that you start off making $1,000 a day.

But offline it's an entirely different story.

In the real world, when people meet face-to-face, a 10-minute conversation with a prospect can lead to a $1,000 sale.

I know this from first-hand experience. You see I've been in that position several times. How? I'm an author who uses Quickie Seminars to sell my information products.

What is a Quickie Seminar you ask?

It's a 3-hour talk that you give based around the topic of your information product. If you sell DVD's that teach people how to paint murals, your Quickie Seminar would in turn offer similar informational content.

Quickie Seminars are delightful tools for infopreneurs because they can provide you with a same day pay day.

You give a Quickie Seminar on Tuesday, you can take home $200- $5,000 on Tuesday.

Best of all, your competition is slight, if any.



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How One Stay-at-Home Mom Uses Quickie Seminars to Make a Years Worth of Salary in 20 Days
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I once attended a 3-hour seminar given by a writer named Stacy Banner. Stacy only managed to herd her audience into $1,100 in information product sales that night. However this was just one night from her 10-day Quickie Seminar tour.

She confided in me that by the end of her tour she expects to bring home $15,000-$20,000. In fact, she does these seminars twice a year. They allow her to be a stay-at-home mom, while only working a measly 20 days out of the year.



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Take Advantage of the Quickie Seminar Circuit by Following These 4 Steps...
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1) Choose a topic that you've created information products around.

Almost any topic will do. Arts, photography, real estate, business, travel, writing, personal development, spirituality, computers, the Internet, take your pick.


2) Pitch your talk to seminar centers around the US that are always looking for new experts. These companies provide the room, the audience, and they will actively promote your seminar. Plus you'll get paid for giving the seminar.

The most popular seminar center is The Learning Annex.

The Learning Annex is one of the largest producers of seminars, lectures, classes and workshops throughout the United States. They have centers in San Francisco, Seattle, Los Angeles, San Diego, Chicago, New Jersey, New York, and Minneapolis. Altogether they produce more than 8,000 events a year.

If you'd like to suggest a seminar to The Learning Annex, e-mail (Newcourse@LearningAnnex.com) a course description (no more than 1 page) outlining the topic you would like to teach, the title of the class, and the city you would like to teach in. Include a current resume or background information illustrating your qualifications.

You will be contacted within 4-6 weeks if they're interested.


3) Present the seminar and sell your information products to the audience.


4) Happily take your profits home, or move on to the next city.



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Whoa! Take Off Those Rose Colored Sunglasses...
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As easy as all of this sounds, there are some major snafus that unseasoned quickie seminar initiates commit.

Some infopreneurs do a hard sell. They talk about their book during the entire seminar, constantly referencing pages, and telling the audience, "Well I won't talk about that right now... but it is in my book." This makes audience members feel like they MUST buy your book. That's no good!

Audience members come for helpful, solid information. Give them what they cam for, and they'll bless you with sales. No hard sell is required.

Other infopreneurs don't accept credit cards. Big mistake. One thing you'll quickly discover is that most people want to pay by credit card. This is especially true if you're selling more than one item.

And still others situate their sales table on a less frequently traveled path.

Place your products on a table within the path of the bathroom, water cooler, or the exit. The more people are required to pass your stuff, the more likely they are to stop, look and buy.


So what are you waiting for?

This is one marketing and business segment that isn't oversaturated with a ton of competitors. Get started today and YOU can completely dominate your niche on the Quickie Seminar circuit.

But the only way to win this game is by getting out there and playing it.

20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.