Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales

When you create your articles in TextPad format, something like Notepad, but much more versatile, you will have them in 65 characters across wrapped, just the right format. Then, when you are ready to submit your articles to web sites, you simply copy and paste the parts of the article into the web site you want to post on.

Use Textpad to format all of your email promotion, ezines, or articles to high traffic ezines or Web sites. This shareware program at www.textpad.com is free to use for some time, and you can buy it later. It can put all of your articles or other message into 65 characters across wrapped automatically.

Textpad formats my monthly ezine, "The BookCoach Says…" easily to reach over 3500 subscribers. It also keeps track of my list and when someone opts-in or opts-out, we use TextPad to locate the name in the files to add or subtract. I like it because we can send the ezine and articles straight from our office. To submit your own ezines or well-edited articles to opt-in ezines and Web sites, you will want this format unless you want HTML format.

While Textpad has no format like bold, or italics, this one program has helped me to produce and send out over 165 articles and 95 tips to share with more than 100 ePublishers and 980 Web sites (year one) and 21,000 (year four) with hyperlinks back to my sites. This is why I am #1 on www.google.com and 25 other search engines. You can have similar success.

Author's Note: TextPad allows you to send all of your emails including documents within the email, so your readers can open and see all immediately. When people don't have to download an attachment, they are more likely to open your emails. Think of the time saved. From using this format, hundreds of thousands of targeted buyers eventually will come your way---to your Web site, ezine, or to your email address.

Why Ezine Articles Make Me Dance

I wrote my first ezine article in December 2001. I titled it 'The Power of Online Friendship'. It was five paragraphs long and contained 3 typos. I used it to promote 'The Free Promotion Tips Ezine', an ezine of mine that has long since faded into the Great Void of Cyberspace. I still think it's one of my most moving articles.

I danced around the house, riverdance-style, for about 10 minutes when I read the email from Chuck Bowden, the editor of Your Ad Space Ezine, who promised to use my article. That was quite possibly one of the happiest days of my adult life.

I'm aware that most of you have more thrilling lives than me and, therefore, would not find getting an article published online to be a crowning acheivement in your life. I, however, live a life of loneliness and solitude and would thank you not to rub your lives in my face.

I've written many more ezine articles since then and have had most of them used by various ezines and websites. Sometimes when I'm tired of sorting out spam or signing up for free promotional programs just to get 50 free visitors to my site, I like to type my name, followed by the word 'articles' into Yahoo or Google. I take a few moments to go throught the results and see where some of my articles have been used.

Sometimes I find that my articles are being used in some very interesting places. For instance a few of my articles have turned up on religious websites, even though I have never written an article with a religious theme. I guess the Good Lord really does work in mysterious ways.

I find that a lot of my articles get published on Work At Home Mom websites. I find this interesting (1) because as a male I cannot, technically, be a mom and (2) as a poor, blue collar, working class stiff I do not, technically, work at home. But my message still carries weight with all those housewives. They must be despaerate...

My overall point is: Writing ezine articles is a great way to get your name, website, product, etc. plastered all over the World Wide Web. No matter how well you promote and advertise there are just some dark corners of Cyberspace that you will not reach. You articles, however, over time, can find their way to these nooks and crannies and illuminate them with your words.

So my advice to everyone? Keep writing ezine articles! Not only do you get the satisfaction of writing them but you also get the joy of seeing your name (and you words) all over the Net. And then it'll be your turn to riverdance...

Free Advertising for E-zine owners

Add Swapping for free with other newsletters and ezines. Add swapping is a great way to be seen on the net. I hope you will have a better understanding of the need and the importance of good advertising by the end of this article. It's helped us to get noticed.

If you're already making money hand over fist then you know alot of the many secrets of e business. There are those who haven't a clue though when it comes to successful ezine. I know I was once one of the many.

After several failed attempts to gain support I made the switch to free advertising. That's right free! Why free? Well keep reading to learn about this well kept secret.

There are several sites who would love nothing more than to place a simple 3 line entry in a well placed ezine. We here at Cameo Clothes News provide that to all new ezines. In return we have our add placed in
theirs as well. This is much like the old banner exchanges, you show mine and I'll show yours. Difference is IT'S ALL FOR FREE.

With the Opt In email you have your target gathered already, they've come to you directly. These are people who have signed up for, and have already been part of an ongoing ezine, the other nice part about it, it's absolutelutly painless to you. Remember nothing ventured nothing gained. By sharing space you have all there is to gain, exposure.

By now your wondering how you find these great lists right? Well, we stumbled across a site long ago that had several exe files available that explained much of what I'm telling your now, and best of all, it was you guessed it FREE information. Care to learn more you can.

I would love to charge money for this information but just like others out there.
I believe this should be readily available just for the asking. That's why
I have no problem with telling you these great tips. http://cameoclothes.com/ezine.htm is the answer to your ezine questions. We have all the files available for downloading right now.

Ok you're still confused about why free and not for money right? Remember when you first started out and you signed up for every conceivable new letter that you thought would help you get to where you are today? Well, these same new starters are in that very same spot now. By not only helping them you've helped your own self by getting your add in front of your competition faster and more often with less time spent.

I can't stress it enough, It's just that simple. So work on a standard 3 line add keep it simple and start sending it out to everyone on the list now. You can get updates as well and offer your space every month. Who knows by next month you'll have more traffic than you'll know what to do with.
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Here's another tip not many people consider to gather new subscribers. Using web forms are a great way to meet your visitors and guests who come into your site. Alot of the older sites already know this technique. As much as we hate spam mail we are subject to it by simply listing with that site.

You can do virtually the same thing with your form by using an auto responder. If your site doesn't have that much traffic coming in then you simply can use the email address gained from your forms an send out a "Canned" letter about your ezine through your ezine host. To simplify this use your email template feature and then copy and paste to your hosts invitation area. You'll want to use your subscribe address in the TO: block also. If you wish to add it in the body of the letter itself then be sure proceed it with mailto: this will then make your address a hypertext link for your readers to use.

Be sure to also include a REMOVE address as well generally remove@yoursite.com works well if you have an alias option from your web host. If not you can open a free mail account to handle this mail and then delete the names as they come in if need be.

Keep a separate list of the addresses in your email program of all your contacts and
periodically compare it to the subscribers. Resend these people an invitation in a few days explaining why your ezine is the best for them to join.

Good Luck with your subscriptions and happy ezining

Ezines Are Effective In Advertising Your Online Business?

'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while. But is that a myth or a fact?

An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.

And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn't try it at the time because I couldn't find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.

There are 3 types of ads in Ezines:

Classified Ads

These are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.

Sponsor Ads

These ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.

Solo Ads

Solo ads is the most effective way out of the three type of ads for generating response.

Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.

'Great. Super. Fantastic. So what's your advice Alan?' My advice is advertising in Ezines do work. And they work very well. Some people don't think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.

Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.

Rules in Advertising in Ezines Successfully

1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.

2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.

3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying Content is King”.

4. When you're advertising other peoples' products using affiliate programs do not send the visitors to the product's website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won't buy you've lost that lead for good.

Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don't buy product A then you can advertise Product B to them. Now don't you think that makes more sense?

5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.

6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.

To end this article I'm going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.

Now let's think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.

You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.

In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it's cheap and will generate traffic even after many months.

10 Classic E-zine Advertising Tips

1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

An effective headline will successfully grab your reader's attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

5. Don't try to sell your product from your ad.

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free ebook, sample chapter, or trial.

10. Subscribe to or view the archives of the
e-zines you would like to advertise in.

You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.

Top 5 Mistakes In Ezine Advertising

Ezine advertising has been glorified by experts the world over as the last refuge for the little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shoot the messenger, but there are some draw backs to ezine advertising and many of the Inner Sanctum E-Letter subscribers are making them daily. Let's look at the most common mistakes and their solutions.

Mistake #1: Not Tracking Your Ads

Many business owners have no idea how they can track every ad they place. Whether for an affiliate program or their own product, they just don't know. Not knowing what ad is working and producing the sale will cost you and your business thousands of dollars. When you know what ad produces and what ad doesn't you can cut the worst of the ads and only keep the ad/s which is producing for your business.

--Solution--: If you own your own website and domain name, you can track every ad by creating a special redirect link that is only used in that ad. Or you can add a question mark to the end of the URL and check that on your stats page.

A simple, http://www.yourdomainname.com/pagename.html?trackingcode will suffice in most cases. Check with your web host to see if you have access to your web site stats log. Or sign up for one of the free/fee tracking services online.

Mistake #2: Writing Me-Too Ads

When writing your ad you must take your ego, your desire to boast about you and your company, out of the equation. An example of a me-too ad:

"Acme Law Offices have been in business for 20 years. Our staff of lawyers all graduated from Harvard Law School with honors. Call us at 1-800-acme-law today!"

--Solution--: Write benefit and results oriented ads. Example:

"Guaranteed Settlements! Win your settlement guaranteed and save 43% on attorney fees by calling ACME Law Offices at: (blah, blah, blah)"

This ad focuses completely on the end result, the main benefit. Guaranteed Settlements. Which ad do you think would pull more responses?

Mistake #3: Running Classifieds

Since they don't cost much, business owners tend to use classifieds to save costs. Classifieds are cheap, $5-$20 per ad, and in most cases run faster than solo or top sponsor ads because the ezine publisher runs 10-20 per issue.

What's not so commonly known is the fact classified sections are often times scanned by the reader (I scan past them every time) and get very little eye time.

--Solution--: Run Solo or Top sponsor ads. These ads get more exposure. They are exclusive (solo mailings) or only have 2-3 (sponsor ads) per issue spaced out between the content.

Mistake #4: Going for Large Subscriber Bases

Large subscriber stats are impressive. 30,000 subscribers is a ton of eye balls and the potential to return a profit is greatly increased. Well, this is completely untrue.

A recent test we ran took our breath away. We spent $180 on a solo ad to a subscriber base in a general marketing publication of 30,000 subscribers. We ran that same solo ad for $65 in an ezine about website design strategies with a subscriber base of 1200.

Ad #1 to 30,000+ brought back $0!

Ad #2 to 1200 specifically targeted subscribers brought back $900 in pure profit!

--Solution--: While tons of subscribers may seem like the right way to go, before you invest money, check out smaller, highly targeted ezines and test your ads in those. You'll save money and odds are your returns will be greater.

Mistake #5: Running Your Ad Once

When I first started advertising in ezines, I would run one ad one time. If it didn't produce results, I would switch ezines and run the ad again. This was how I tested the ad. Many business owners are doing the same thing today. By running the ad only once, you're cutting your chances to profit in half.

Running it 2-3-4 times, even if the first run didn't make a profit, gives your ad more exposure. Readers will "think" it's producing because you ran it more than one time, therefore other subscribers must have thought it was worth looking at, helping your ad produce.

--Solution--: Run every ad at least twice. Then instead of switching ezines, switch ads. Run that ad twice. Do this with all your ads. You'll be suprised to find the ezine actually produces profits for one ad but not another. So now you can run that ad 4-5-6 times and squeeze more profits from the ezine.

Ezine advertising is profitable. It takes testing, tracking, solo or top sponsor placments and more testing to pin point ezines with high sales ratio's. Don't give up on the ezine just because a successful ad from another test didn't work. Place another ad, test it, test another and so on.

All you need is 5-10 profitable ezines and you'll increase sales and profits for your business.

Ezine Article Advertising & Marketing Blunders

Interested in advertising and marketing your web business with ezine articles? Make any of these blunders and you may cut your response in half.

Blunder Number 1: Not including an author's resource box/ezine advertisement

Yes, there are really authors who don't remember to include an author's resource box (the biography/advertisement at the end of the article). That box is the whole point of distributing articles in the first place. Even if the body of your article has a link to your website, you'll be losing all the clicks from dedicated ezine readers who look for that box at the end of articles they like.

Blunder Number 2: Not including a link in your ezine article's author's resource box

There are a shocking number of author's who use an author's resource box to include their email address, telephone number, street address, gym locker combination, and everything else but a link to their website. This is a big waste for two reasons:

1. Few people will contact you directly without seeing your web page first. At that point, people just aren't motivated enough. All they know about you is that they liked an article you wrote.


2. Search engines rank web pages in part based on "link popularity" i.e., the number, quality, and relevance of links to a website. You may not care about search engines now, but if you ever do in the future you will be pretty upset at having wasted all these opportunities for link popularity.

Blunder Number 3: Not including an HTML-formatted link with "anchor text" in your ezine article's author's resource box

As much as reasonably possible, you want to encourage publishers to publish your author's resource box with the link in HTML, using your chosen anchor text (i.e., the text you click on to follow the link, traditionally displayed in blue and underlined), if it's going to be shown in a web page or HTML newsletter. If the article is being distributed as plain text, you can include a link to an HTML-formatted version on your website. There are three reasons for this:

1. A link that says "discover widgets" is going to get more clicks than a link that just says "http://www.widgets.com" Your call to action (e.g., "discover widgets") is much more powerful when the reader can read it and act upon it in one split second, since there is not that crucial extra split-second of pause while moving the mouse. In that split-second pause your reader might get second thoughts. With advertising (and the author's resource box is an advertisement), impulse is everything.
   


2. Anchor text, like bulleted lists, boldface text, headlines and subheadings, has a higher chance of being read than the rest of the text. People tend to scan computer screens rather than read text word for word. Eyes will be much more likely to slow down from scan mode and actually read anything that stands out from the page, especially hyperlinks. This phenomenon and the psychological power of putting a call to action in the anchor text together mean well-written anchor text might easily double the click-throughs you get on your author's resource box link in HTML newsletters and web pages.
   


3. A web page will rank higher for a keyword in search engine results if the anchor text of links to that page has that keyword.
   

Blunder Number 4: Only including an HTML-formatted link with "anchor text"

You really want that anchor-text link, but it is foolish only to provide that link. No matter what you do, a substantial number of publishers will reformat your article as plain text, and your link will simply disappear. That's why you need to have both an HTML link with anchor text and a URL written out in this format: http://www.yoururl.com/page

"But I'm only interested in getting my article on web pages so I can gain link popularity," you say. Well, a large number of plain-text email newsletters will be archived on the website of the newsletter publisher. These newsletter-publisher webmasters won't usually remember at that point to get your HTML version to post online. The standard approach is just to automatically convert the URL to a link using special software.

Remember: the publisher may be operating dozens of ezines and websites, so this whole step will be partially or completely automated, without anyone stopping to check for an HTML version. If you don't have a URL written out in your article, that link will simply be lost.

Besides, think of all the traffic you might have gotten from plain-text newsletter readers. Who would say no to free targeted traffic--isn't that why you want to rank high in search engines in the first place?

In fact, with paid online advertising going for more than a dollar a click on average, you really are throwing money away if you make any of these ezine article marketing and advertising blunders.

Free Ezine Advertising On Steroids!

Free ezine advertising has been with us for some time now.
As the ezine explosion continues, publishers are scrambling
to keep pace in the battle for new subscribers.

Freebies have become the order of the day.

Free Ebooks

Free Software

Free Training Courses

Free Advertising

This has created an extremely favorable environment for
subscribers. They can pick and choose from the freebies of
their choice.

Many have hopped on the Free Ezine Advertising Bandwagon.
But as the Free ads became more common place, Free Ezine
advertising began to lose it's pulling power.

Sure you could draw a lot of leads if you posted enough to
ezines, but the process is time consuming and still doesn't
come close to the pulling power of paid advertising.

You had the choice of either spending time or money. If you
were short on cash you had to spend the time.

Now that's all changed. Imagine getting Free Paid
advertising.

I know what you're thinking, "John that's a contradiction."

Guess What?

It's not!

There's a new system that will help the average marketer
earn Free sponsor and solo advertising.

The scramble for new subscribers has created an opportunity
for you to cash in.

If you have a list of contacts or an extremely active
downline you can take advantage of Free Paid Advertising!

How does it work?

Publishers looking for new subscribers are paying readers
in advertising credits for referring new subscribers.

It's a win - win situation.

The publisher gets a wider circulation and you earn Free
sponsor and solo advertising.

You can put your advertising into high gear, absolutely
Free.

How To Properly Use Ezine Advertising - Part Three

ANALYZING EZINES

After having selected ezines to advertise your program in based on how the content of the ezines relate to what you wish to advertise, there is still another process to choosing the best ezines for your marketing dollars.

Analyzing the ezines is a rather subjective process, however. There are no hard and fast rules to follow that give you a clear indication of whether or not an ezine is worth the cost. However, there is an information gathering process that can help you to make better decisions.

AD FORMATTING

One important aspect is how ads are handled in the ezine itself. Where are the ads located in the ezine? Are they made visible by being placed directly between or at the start of the articles, or are they pushed all to the end of the ezine or published separately in an ad sheet?

How many ads are run in each issue? Are the headlines of the ads offset to attract attention, are the ads separated in some way from each other, or does the entire ad section look like one big chunk of text?

Naturally, anything the ezine publisher does to give visibility to the ads is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Don't be afraid to contact the editor, publisher, or advertising agent of an ezine and ask them some questions. Find out not only how many subscribers they have, but get their opinion of what type of markets their subscribers are interested in, AND how they get their subscribers.

Some marketing practices, such as automatically subscribing people that post to an FFA or ad site, may pull a lot of subscribers for an ezine, but result in very little readers. Ads for subs programs also have mixed results. Some stick around and read the ezine, but many don't. The best subscribers are those that are completely volunteer opt in readers.

However, many ezines use multiple means of gaining subscribers and while some use not so great methods, they may also clean their lists of non-responsive subscribers regularly. That's why it is best to ask and make a judgment based on the answer you receive. This may take some practice and trial and error, but at least if you have the information you are giving yourself something to learn from. So, ask where, how, and what type of subscribers the ezine has. Ask how effectively they retain subscribers as well. That is a good indication of many subscribers are reading the ezine and viewing it as worthwhile.

FREE vs. PAID ADVERTISING

There are many ezines that do offer free ads to their subscribers. Some of these are worthwhile others are not. It really comes down to reader involvement. If people are still reading the ezine and not just subscribed to put their ad in every week, it may be worth your time. If the ezine has passed all of you're other criteria up to this point, it has to be worth a shot. At least this costs you nothing but your time.

Paid advertising at this point where you have studied, selected, and analyzed many ezines and come up with a short list is definitely going to be worth the cost.

Let's just review what you have gone through in selecting the ezines to advertise in.

1. Targeted Content that matches the product, service, or opportunity you are advertising. 2. Acceptable Potential Market based on the content of the ezine and what the ezine's editor says about his or her subscriber's interests. 3. Acceptable Ad Formatting and Placement in the Ezine. 4. Acceptable Subscriber Base as described by the way the ezine gets it's subscribers and keeps them.

Now comes the kicker, ad cost. What's a good price, and what isn't?

Well, it just depends. That's not what you wanted to hear, I know. You'd rather I provided a simple rule to go by that made all of your decisions for you. Sorry, but I don't believe that is possible. It is a big subject, however, so we'd best save it for the final installment in this series.

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of ezines online today, how can yours stand out or is it doomed to stay in the junk mail folders??

The first thing to think about is, what is your ezine about? Do you have a clue? If you don't know then you can bet a million dollars that your readers haven't the slightest idea what you are talking about.

Define what your purpose is in the first place.

Information, Advertising, Current Events, Reviews.

The choice is yours and the possibilities are endless..

One of the biggest mistakes I see a lot of people do is to mirror another ezine. We all have ezines that we love to read and learn from but that doesn't mean that you need to duplicate the exact same type of ezine. Many of us get sucked into this online world completely forgetting our original goals and end up just jumping on the band wagon instead of being unique.

What works for one may not work for you.

Don't get fooled into that "If I can do it so you can you" Syndrome.

It is not just about copying and pasting anymore...

> Put some flair into your words. You don't have to sound like a robot. Develop your own style of writing so that everyone knows your style and will come to appreciate it even more.

> You don't need to reveil your entire life story but stories that are relevant to the topics are great openers.

> If you use advertising in your ezine, try to compliment the advertising according to your topics. Targeted advertising means a more increased chance of someone purchasing your products and services.

> Ask and you shall find out.

Poll Your Readers and find out what interests them. You may be surprised at the responses. Publishers have to think in three ways.

As A Publisher

This is my name on this ezine. Do I care what I publish or will I just keep this ezine the same way? Do I care what my readers think, will paid advertisers want to pay to advertise with me?

Am I committed to helping people through the power of email advertising or do I just care of making a fast buck telling people about every fly-by-night program that comes along?

As A Reader

What keeps you subscribed? Is it because of the good information. Do you find yourself waiting for another exciting issue to come out. If the issue doesn't arrive do you contact the publisher to find out if an issue is coming out.

Do you read the issue and feel you have learned something new? Something that will help make your life better, easier, more helpful?

As An Advertiser

If I want to advertise in this ezine, why should I? Is it because of the low prices or is it because the ezine has a responsive list of people who WANT to read what the publisher has to say. If the publisher doesn't care what they put in their ezine, then why should I bother pulling out my credit card?

Many publishers new and old all go through this problem. That is when you need to sit down and view yourself from those three perspectives and then you can understand where you, your ezine, and your reputation is headed.